Upon entering Suttons Ugg store, you are greeted with a range of neutral toned, natural materials that form a backdrop for a huge range of fashion and snow boots for both men and women. The client's vision was to have a new flagship store within one of the busiest strips in Melbourne CBD.
The natural and neutral tones of the materials used provide an ideal stage for the footwear on display. Timber in particular, greets you in an organic form. As you make your way into the depth of the store, the exhibitionist quality of the curve takes on a life on its own, as it guides you throughout the many shoe ranges available. The respectful gesture of using neutral tones is merged with the products, creating a shopping experience that is welcoming whilst creating a statement.