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Sutter Heath, California Pacific Medical Center
Sutter Heath, California Pacific Medical Center
San Francisco, CA, United States
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Other Projects by Presentation Design Group
Sutter Heath, California Pacific Medical Center
San Francisco, CA, United States
PDG’s work with the CPMC Foundation began during the final stages of architectural planning in 2015. We made presentations at weekly architectural, engineering and construction meetings, and received constructive support from their members in bringing to life our collaborative conceptual ideas. Strict earthquake-informed construction regulations needed to be met as well, but met with little compromise to the visual or functional attributes of the display.
In the tech-immersed Silicon Valley, we were never going to engage by out-teching the techies. Surprise, scale, composition and timing combined to create the artistic engagement all displays require. Bi-level digital installations at the Saint Luke’s campus will, when exterior demolition and plaza construction is complete, will hail visitors on the street from the ground and second floors.
Stills and videos supported by minimal text, feature familiar places around town, interspersed with donor portraits, testimonials about their association with CPMC and reasons for their support.
Most of the displays at the CPMC campuses are not touch interactive, but are comprised of programmed content carefully timed to engage pictorially while intermittently honoring donors and their value statements. All content is client-managed using PDG’s CMS.
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