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Surmesur
Surmesur
Toronto, Canada
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Other Projects by Agence Spatiale
Surmesur
Toronto, Canada
Firm
Type
STATUS
Built
YEAR
2025
SIZE
1000 sqft - 3000 sqft
BUDGET
Unknown
Surmesur’s new Toronto flagship transforms the customer experience into an immersive journey, reflecting the brand’s signature expertise and attention to detail. Conceived as a rich and geometric visual palette, the concept organizes the boutique around three primary areas, each corresponding to a key stage of the process: the lounge, the inspiration and creation atelier, and the measurement and fitting area.
The client is welcomed into a generous lounge facing the open-concept floor. A curved sofa invites relaxation, while an array of fabrics and accessories provides a tactile and visual palette, illustrating the brand’s hallmark of quality. From the moment one enters, this waiting area offers a warm and inspiring atmosphere—the starting point for the dialogue between the client and the garment.
At the heart of the flagship, the atelier serves as the focal point of the experience. A central wooden island gathers a vast diversity of materials. Four workstations, accompanied by arched metal displays, showcase the garments and foster creative discussion. The expansive storefront window features rotating displays that maintain a constant dialogue with the outside, engaging passersby and indoor clients alike.
As the journey’s conclusion, the measurement and fitting area offers a hushed and confidential ambiance, achieved through soft materials and warm tones. The fitting rooms feature a trio of mirrors to facilitate measuring and garment visualization, providing comfort and privacy for every client.
The Surmesur flagship combines functionality, attention to detail, and an immersive experience. Each space is designed to guide the client with fluidity and coherence, while the lighting grid serves as a common thread, evoking stitching patterns and unifying the entire space.
The client is welcomed into a generous lounge facing the open-concept floor. A curved sofa invites relaxation, while an array of fabrics and accessories provides a tactile and visual palette, illustrating the brand’s hallmark of quality. From the moment one enters, this waiting area offers a warm and inspiring atmosphere—the starting point for the dialogue between the client and the garment.
At the heart of the flagship, the atelier serves as the focal point of the experience. A central wooden island gathers a vast diversity of materials. Four workstations, accompanied by arched metal displays, showcase the garments and foster creative discussion. The expansive storefront window features rotating displays that maintain a constant dialogue with the outside, engaging passersby and indoor clients alike.
As the journey’s conclusion, the measurement and fitting area offers a hushed and confidential ambiance, achieved through soft materials and warm tones. The fitting rooms feature a trio of mirrors to facilitate measuring and garment visualization, providing comfort and privacy for every client.
The Surmesur flagship combines functionality, attention to detail, and an immersive experience. Each space is designed to guide the client with fluidity and coherence, while the lighting grid serves as a common thread, evoking stitching patterns and unifying the entire space.
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