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Superama Tecamachalco
Superama Tecamachalco
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Superama Tecamachalco
ROW was invited by Wal-Mart to participate in a competition for the
redesign of the facades of their Superama store located in the Tecamachalco
suburb in Mexico City. Facing new competition and after years of being
neglected the exterior of the store needed a complete renewal.
Our proposal is a repetitive pattern of flowers made of large ceramic tiles in
7 different colors that wraps the building in all its visible facades. The
ceramic tiles are a low cost solution with an extremely good durability and low
maintenance. The mosaic formed by the tiles is colorful and visually
attractive. This would give visibility to the building from the surrounding
streets and make a statement of complete renewal of the store.
An access to an underground mall is also created replacing an existing
structure. The rooftop of the new access folds from the end of the building on
to the main entrance of the supermarket. The ceiling is made of translucent
orange panels while the facades are made of curved clear glass with the logo of
Superama printed on them. The new access also creates a better perspective from
the street, taking advantage of the new access plaza we included in our
proposal.
redesign of the facades of their Superama store located in the Tecamachalco
suburb in Mexico City. Facing new competition and after years of being
neglected the exterior of the store needed a complete renewal.
Our proposal is a repetitive pattern of flowers made of large ceramic tiles in
7 different colors that wraps the building in all its visible facades. The
ceramic tiles are a low cost solution with an extremely good durability and low
maintenance. The mosaic formed by the tiles is colorful and visually
attractive. This would give visibility to the building from the surrounding
streets and make a statement of complete renewal of the store.
An access to an underground mall is also created replacing an existing
structure. The rooftop of the new access folds from the end of the building on
to the main entrance of the supermarket. The ceiling is made of translucent
orange panels while the facades are made of curved clear glass with the logo of
Superama printed on them. The new access also creates a better perspective from
the street, taking advantage of the new access plaza we included in our
proposal.
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