The decision to open Straumann’s first manufacturing unit outside of Switzerland carried with it the challenge of transplanting the Swiss ethic and cachet to the American workplace.
In order to extend its reach into the US market, the international Straumann group opened a new North American headquarters in the Massachusetts-based Minuteman Park. A leading provider in the fields of implant dentistry and dental tissue regeneration, Straumann needed a facility that would support administrative, training, and manufacturing functions while maintaining the company's Swiss identity.An existing building was renovated to house the company's US management, as well as a state-of-the-art production and development unit used for manufacturing purposes. The facility includes a 35,000-square-foot training center comprised of multiple operating suites, a simulation laboratory, dental labs, and an auditorium with direct access to an outdoor landscaped courtyard. An 80,000-square-foot manufacturing area allows the company to meet the increasing demand for its products. The incorporation of natural daylight was important on the manufacturing floor to keep staff energized and connected to the outside world. The building interior had to conform to standards determined by the Swiss parent company for workplace quality and the precision required for its product. This was reflected in the configuration of space arrangement and in the function and selection of the interior materials. Natural woods, cool metals, frosted glass, and the liberal use of black, white, and grey reflect the contemporary European roots of Straumann. Classic furnishings and a splash of red pull together this timeless aesthetic.