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STOP SHOP
SIZE
1,000,000 +
BUDGET
$10K - 50K
PRESS RELEASE 120809
CONCEPT:
AREAWARE presents STOP SHOP. YOUR ONE STOP HOLIDAY POP-UP SHOP
A Delirious Technicolor Holiday Midnight Dream.
With an eye for creative partnerships and original expression AREAWARE presents STOP SHOP as an initiative to collaborate with notable artists and designers bringing you into a melting pot of pop-cultural holiday spirits.
Located in the heart of New York City’s travel and tourism district at the Port Authority Bus Terminal, STOP SHOP will be New York’s central destination for design-driven holiday gift-giving.
The shop opens from December 2 - January 2nd and will be filled with pop-holiday vignettes inspired by A DELIRIOUS TECHNICOLOR HOLIDAY MIDNIGHT DREAM designed by International Lampoon Item Idem, Ltd. (Cyril Duval & Kalena Yiaueki) and curated by photographer KEETJA ALLARD in collaboration with creative director and retail consultancy PHILIP ATTAR CREATIVE.
The shop will offer a mash-up of object d’art, fashion, accessories, home-ware and furniture by a selection of New York and international designers. All available for design savvy holiday shoppers looking for that unique and curious gift.
Brought to you in cooperation with the Times Square Alliance, The Fashion Center BID, the Port Authority of NY & NJ and City Foundry Antiques (www.cityfoundry.com).
PRINCIPLE OPERATOR: AREAWARE, Noel Wiggins, Founder
HYPERLINK "http://www.areaware.com" http://www.areaware.com
ARTISTIC DIRECTION & CURATION BY: Photographer Keetja Allard
HYPERLINK "http://www.keetjaallard.com" http://www.keetjaallard.com
TECHNICOLOR STORE DESIGN BY: International Lampoon Item Idem, Ltd. (Cyril Duval & Kalena Yiaueki)
HYPERLINK "http://www.itemidem.com" http://www.itemidem.com
RETAIL CONSULTING BY: Philip Attar Creative
HYPERLINK "http://www.philipattar.com" http://www.philipattar.com
ASSISTANT CURATOR & SALES MANAGER: Tyann Jackson
HYPERLINK "http://www.astralinitiative.blogspot.com" http://www.astralinitiative.blogspot.com
ARTIST STATEMENT:
STOP SHOP DESIGNED BY international lampoon ITEM IDEM
(Cyril Duval & Kalena Yiaueki)
A DELIRIOUS TECHNICOLOR HOLIDAY MIDNIGHT DREAM.
AREAWARE, photographer Keetja Allard, retail consultancy Philip Attar Creative and International Lampoon, Item Idem, ltd. (Cyril Duval & Kalena Yiaueki) were faced with one very important problem with opening a stimulating designer pop-up store at the Port Authority Bus Terminal... How do you challenge all the neon Times Square craziness with new retail ideas without surrendering to the environment?
The answer lays within the environment itself, by maximizing all the surroundings sociological codes & the technicolor neon lights. That is, open the most subliminal, tourist-friendly, light brite neon mash-up of a Christmas holiday gift shop!
Artist ITEM IDEM worked with the theme “A DELIRIOUS TECHNICOLOR HOLIDAY MIDNIGHT DREAM”, translating his own French interpretation of American pop culture gimmicks, international holidays symbolism, and touristy paraphernalia, into a dreamy vision of light and subversive installations. Working with upside down trees, international holiday lawn ornaments, and altered iconic products sourced within the local shopping tourist environment, to create a new enthralled, overfed and over-caffeinated vision of the excessive holiday seasonal madness, all intertwined into whimsical yet subversive displays.
BIOGRAPHY OF COLLABORATORS:
AREAWARE: Principle Operator
AREAWARE is a New York City based company renowned for unique design
products with an emphasis on forward thinking technologies and original
expression. Our products are decorative but go beyond ornament. Each has an
underlying meaning which we believe can deepen the relationship people have
with the everyday objects in their lives.
Noel Wiggins is the founder, president, and artistic director of AREAWARE.
Noel graduated from Brown University with a Bachelor’s Degree in Fine Art. He is
a fourth generation painter, although he spends most of his time with the artistic
direction of AREAWARE, designing products for the company and running his
design studio.
ITEM IDEM, Ltd.: International Lampoon
Based in New York City & Paris, Japanese-born conceptual artist Cyril Duval
(b. 1981) works under the name Item Idem, blending art, fashion and design.
Situated at the junction of conceptual art, marketing, branding and retail design, his peripatetic work has been exhibited worldwide, from Moscow to Miami, Kyoto to Amsterdam, Paris to Berlin; & includes collaborations and commissions by
high-profile eclectic creative agents like AA Bronson, colette, Michel Gaubert,
Loris Greaud, Nagi Noda or Tobias Wong and has been featured in publications such as 032c, AnOther Magazine, Apartamento, Casa Brutus, DOMUS Magazine, FRAME, Frankfurter Allgemeine Zeitung, Harper’s Bazaar, Interview magazine, MUSE, The New York Times, Viewpoint, or even WWD.
Item Idem won the 2007 Great Indoors Award for his striking design of the
Bernhard Willhelm Tokyo flagship boutique. A self-professed “conceptual
Stimulator”, Duval explores new methods of display through relocation and
appropriation in works that are at once witty, cleverly codified and disarming.
HYPERLINK "http://www.itemidem.com" http://www.itemidem.com
KEETJA ALLARD: Photographer & STOP SHOP Curator
Toronto born, New York-based photographer Keetja Allard was given her first
camera at the age of eight. Several continents and many cameras later she has shot images for Beastie Boys, Sonic Youth, Jeffrey Deitch, Ryuichi Sakamoto, and worked with mags Beaux Art, The New Yorker, British Vogue, GQ (japan) Nylon and Wallpaper among others.
Co-founder of Kiosk on Spring st. She brings her international sensibility to STOP SHOP as guest curator, pulling together fashion and designer ìthingsî into one wicked holiday mash up of a pop-up stop shop.
HYPERLINK "http://www.keetjaallard.com" http://www.keetjaallard.com
PHILIP ATTAR CREATIVE: Brand and Retail Consultancy
PHILIP ATTAR CREATIVE is the New York-based multi-disciplinary design and retail consulting studio of Philip Attar. From retail strategy, environmental design, branding, motion design and product development, PHILIP ATTAR CREATIVE partners with brands to create visionary and artistically driven brand experiences and product launches.
Philip Attar has worked as a Design and Creative Director on global brands from luxury fashion and housewares to media brands including Swarovski, Sotheby’s, and Selfridges. For the last 3 years, Philip worked with Swarovski on launching their new global brand and retail stores designed by architect Tokujin Yoshioka, along with designing the title animations for Swarovski’s new entertainment division bringing Swarovski’s allegories of light to life.
HYPERLINK "http://www.philipattar.com" http://www.philipattar.com
TYANN JACKSON: Assistant Curator / Sales Manager
A graduate of FIT with BS in Visual Art Management and Associate in Fashion
Merchandising. Tyann has worked at Seven New York, a leading international
retailer in forward fashion for five years. Having worked in the international cutting edge fashion scene for three years as a consultant and professional sales agent, Tyann has connected points within the fashion community from Seoul to New York and Iceland with a special focus on up and coming designers who are artists as well as designers. Her clients include MUNDI (Reykjavik), FAUX/real (NYC),
LAUREN KOVIN (NYC), THIRD FLOOR NEW YORK (NYC) and CASCANTE (NYC).
HYPERLINK "http://www.astralinitiative.blogspot.com" http://www.astralinitiative.blogspot.com
BLANK SL8: Retail Host
Blank SL8 is a “pop-up” hosting space facing the New York Times building in the Port Authority Bus Terminal on 41st Street and Eighth Ave. The space is sponsored and managed by the Times Square Alliance and the Fashion Center BID in
cooperation with the Port Authority Bus Terminal as an economic and community development tool to recreate the perception of the PABT and Eighth Avenue as a vital and interesting corridor. Retail and art tenants to date have included the Save Fashion store from Refinery 29, Areaware’s Design To Go shop, the Fashion Center’s Gallery 8, chashama’s The Intimacies Project and as part of Perform ‘09, Dexter Sinister. These tenants have demonstrated quality retail and innovative art are desirable and successful uses for commuters, office workers, tourists and residents alike.
PARTICIPANTS:
The STOP SHOP, will include Areaware designers as well as a curated selection of New York City designer brands, from home, product to fashion.
JEWELRY:
ALYSSA NORTEN
ARIELLE DE PINTO
EMILY MIRANDA
FAUX REAL
KRIA
FASHION DESIGNERS:
threeASFOUR
A D…TACHER
CASCANTE
CHEAP MONDAY
CLU
DEVOTTE
ELECTRIC FEATHERS
KENZO MINAMI
kicokids
LAUREN KOVIN
LM.affair
MUNDI
PELICAN AVENUE
PLEASURE PRINCIPLE
ROGAN
SALVOR PROJECTS
TUCKER
UNITED BAMBOO
VPL
DESIGNER PRODUCTS:
AREAWARE
KID ROBOT
2X4
BOOKS:
PRINCETON ARCHITECTURAL PRESS
SHOP DETAILS:
SHOP LOCATION:
In the heart of NYC’s tourism and travel district
Port Authority Bus Terminal NYC
641 8th Ave. Corner of 41st and 8th
SHOP DATES & HOURS:
Open Wednesday December 2nd, 2009 - Saturday January 2nd, 2010
Monday - Friday: 10am - 8pm
Saturday: 11am - 8pm
Sunday: 11am - 7pm
Dec 24: 11am - 4pm
Dec 31: 11am - 4pm
SHOP CLOSED: December 25th - 26th, January 1
STAFFING & SECURITY METHODS:
The shop will be staffed by three full-time employees.
Security will be positioned at the door
SHOP POLICIES:
No returns or exchanges and all sales are final.
No changing rooms will be provided.
CUSTOM WRAPPING SERVICES:
Wrapping paper designed by SALVOR PROJECTS will be available to purchase with special guest Japanese wrapper YUKI MATSUO on select dates.
EVENTS:
AREAWARE’S STOP SHOP will host 2 events:
OPENING PARTY:
Hosted by AREAWARE
Tuesday December 1st, 2009
6pm-9pm
Music by: DJs JUSTIN MILLER (DFA) & JACQUES RENAULT (Runaway)
ORGANIC WINES PROVIDED BY: Yellow+Blue Wines www.ybwines.com
FASHION PARTY: MORE INFORMATION TO BE PROVIDED 1st WEEK OF DECEMBER
Hosted by SELECT FASHION DESIGNERS (TBD)
Tuesday December 15th, 2009 (DATE TBD)
6pm-9pm
Special Guest Performance: Guest DJ
Liquor and beverages to be provided
* RSVP event strictly enforced
* All guests will be checked for proper ID in order to enter. Bracelets will be provided for those 21 and over.
AREAWARE STOP SHOP PRESS RELEASE 120809 PAGE PAGE 1 of NUMPAGES 1
CONCEPT:
AREAWARE presents STOP SHOP. YOUR ONE STOP HOLIDAY POP-UP SHOP
A Delirious Technicolor Holiday Midnight Dream.
With an eye for creative partnerships and original expression AREAWARE presents STOP SHOP as an initiative to collaborate with notable artists and designers bringing you into a melting pot of pop-cultural holiday spirits.
Located in the heart of New York City’s travel and tourism district at the Port Authority Bus Terminal, STOP SHOP will be New York’s central destination for design-driven holiday gift-giving.
The shop opens from December 2 - January 2nd and will be filled with pop-holiday vignettes inspired by A DELIRIOUS TECHNICOLOR HOLIDAY MIDNIGHT DREAM designed by International Lampoon Item Idem, Ltd. (Cyril Duval & Kalena Yiaueki) and curated by photographer KEETJA ALLARD in collaboration with creative director and retail consultancy PHILIP ATTAR CREATIVE.
The shop will offer a mash-up of object d’art, fashion, accessories, home-ware and furniture by a selection of New York and international designers. All available for design savvy holiday shoppers looking for that unique and curious gift.
Brought to you in cooperation with the Times Square Alliance, The Fashion Center BID, the Port Authority of NY & NJ and City Foundry Antiques (www.cityfoundry.com).
PRINCIPLE OPERATOR: AREAWARE, Noel Wiggins, Founder
HYPERLINK "http://www.areaware.com" http://www.areaware.com
ARTISTIC DIRECTION & CURATION BY: Photographer Keetja Allard
HYPERLINK "http://www.keetjaallard.com" http://www.keetjaallard.com
TECHNICOLOR STORE DESIGN BY: International Lampoon Item Idem, Ltd. (Cyril Duval & Kalena Yiaueki)
HYPERLINK "http://www.itemidem.com" http://www.itemidem.com
RETAIL CONSULTING BY: Philip Attar Creative
HYPERLINK "http://www.philipattar.com" http://www.philipattar.com
ASSISTANT CURATOR & SALES MANAGER: Tyann Jackson
HYPERLINK "http://www.astralinitiative.blogspot.com" http://www.astralinitiative.blogspot.com
ARTIST STATEMENT:
STOP SHOP DESIGNED BY international lampoon ITEM IDEM
(Cyril Duval & Kalena Yiaueki)
A DELIRIOUS TECHNICOLOR HOLIDAY MIDNIGHT DREAM.
AREAWARE, photographer Keetja Allard, retail consultancy Philip Attar Creative and International Lampoon, Item Idem, ltd. (Cyril Duval & Kalena Yiaueki) were faced with one very important problem with opening a stimulating designer pop-up store at the Port Authority Bus Terminal... How do you challenge all the neon Times Square craziness with new retail ideas without surrendering to the environment?
The answer lays within the environment itself, by maximizing all the surroundings sociological codes & the technicolor neon lights. That is, open the most subliminal, tourist-friendly, light brite neon mash-up of a Christmas holiday gift shop!
Artist ITEM IDEM worked with the theme “A DELIRIOUS TECHNICOLOR HOLIDAY MIDNIGHT DREAM”, translating his own French interpretation of American pop culture gimmicks, international holidays symbolism, and touristy paraphernalia, into a dreamy vision of light and subversive installations. Working with upside down trees, international holiday lawn ornaments, and altered iconic products sourced within the local shopping tourist environment, to create a new enthralled, overfed and over-caffeinated vision of the excessive holiday seasonal madness, all intertwined into whimsical yet subversive displays.
BIOGRAPHY OF COLLABORATORS:
AREAWARE: Principle Operator
AREAWARE is a New York City based company renowned for unique design
products with an emphasis on forward thinking technologies and original
expression. Our products are decorative but go beyond ornament. Each has an
underlying meaning which we believe can deepen the relationship people have
with the everyday objects in their lives.
Noel Wiggins is the founder, president, and artistic director of AREAWARE.
Noel graduated from Brown University with a Bachelor’s Degree in Fine Art. He is
a fourth generation painter, although he spends most of his time with the artistic
direction of AREAWARE, designing products for the company and running his
design studio.
ITEM IDEM, Ltd.: International Lampoon
Based in New York City & Paris, Japanese-born conceptual artist Cyril Duval
(b. 1981) works under the name Item Idem, blending art, fashion and design.
Situated at the junction of conceptual art, marketing, branding and retail design, his peripatetic work has been exhibited worldwide, from Moscow to Miami, Kyoto to Amsterdam, Paris to Berlin; & includes collaborations and commissions by
high-profile eclectic creative agents like AA Bronson, colette, Michel Gaubert,
Loris Greaud, Nagi Noda or Tobias Wong and has been featured in publications such as 032c, AnOther Magazine, Apartamento, Casa Brutus, DOMUS Magazine, FRAME, Frankfurter Allgemeine Zeitung, Harper’s Bazaar, Interview magazine, MUSE, The New York Times, Viewpoint, or even WWD.
Item Idem won the 2007 Great Indoors Award for his striking design of the
Bernhard Willhelm Tokyo flagship boutique. A self-professed “conceptual
Stimulator”, Duval explores new methods of display through relocation and
appropriation in works that are at once witty, cleverly codified and disarming.
HYPERLINK "http://www.itemidem.com" http://www.itemidem.com
KEETJA ALLARD: Photographer & STOP SHOP Curator
Toronto born, New York-based photographer Keetja Allard was given her first
camera at the age of eight. Several continents and many cameras later she has shot images for Beastie Boys, Sonic Youth, Jeffrey Deitch, Ryuichi Sakamoto, and worked with mags Beaux Art, The New Yorker, British Vogue, GQ (japan) Nylon and Wallpaper among others.
Co-founder of Kiosk on Spring st. She brings her international sensibility to STOP SHOP as guest curator, pulling together fashion and designer ìthingsî into one wicked holiday mash up of a pop-up stop shop.
HYPERLINK "http://www.keetjaallard.com" http://www.keetjaallard.com
PHILIP ATTAR CREATIVE: Brand and Retail Consultancy
PHILIP ATTAR CREATIVE is the New York-based multi-disciplinary design and retail consulting studio of Philip Attar. From retail strategy, environmental design, branding, motion design and product development, PHILIP ATTAR CREATIVE partners with brands to create visionary and artistically driven brand experiences and product launches.
Philip Attar has worked as a Design and Creative Director on global brands from luxury fashion and housewares to media brands including Swarovski, Sotheby’s, and Selfridges. For the last 3 years, Philip worked with Swarovski on launching their new global brand and retail stores designed by architect Tokujin Yoshioka, along with designing the title animations for Swarovski’s new entertainment division bringing Swarovski’s allegories of light to life.
HYPERLINK "http://www.philipattar.com" http://www.philipattar.com
TYANN JACKSON: Assistant Curator / Sales Manager
A graduate of FIT with BS in Visual Art Management and Associate in Fashion
Merchandising. Tyann has worked at Seven New York, a leading international
retailer in forward fashion for five years. Having worked in the international cutting edge fashion scene for three years as a consultant and professional sales agent, Tyann has connected points within the fashion community from Seoul to New York and Iceland with a special focus on up and coming designers who are artists as well as designers. Her clients include MUNDI (Reykjavik), FAUX/real (NYC),
LAUREN KOVIN (NYC), THIRD FLOOR NEW YORK (NYC) and CASCANTE (NYC).
HYPERLINK "http://www.astralinitiative.blogspot.com" http://www.astralinitiative.blogspot.com
BLANK SL8: Retail Host
Blank SL8 is a “pop-up” hosting space facing the New York Times building in the Port Authority Bus Terminal on 41st Street and Eighth Ave. The space is sponsored and managed by the Times Square Alliance and the Fashion Center BID in
cooperation with the Port Authority Bus Terminal as an economic and community development tool to recreate the perception of the PABT and Eighth Avenue as a vital and interesting corridor. Retail and art tenants to date have included the Save Fashion store from Refinery 29, Areaware’s Design To Go shop, the Fashion Center’s Gallery 8, chashama’s The Intimacies Project and as part of Perform ‘09, Dexter Sinister. These tenants have demonstrated quality retail and innovative art are desirable and successful uses for commuters, office workers, tourists and residents alike.
PARTICIPANTS:
The STOP SHOP, will include Areaware designers as well as a curated selection of New York City designer brands, from home, product to fashion.
JEWELRY:
ALYSSA NORTEN
ARIELLE DE PINTO
EMILY MIRANDA
FAUX REAL
KRIA
FASHION DESIGNERS:
threeASFOUR
A D…TACHER
CASCANTE
CHEAP MONDAY
CLU
DEVOTTE
ELECTRIC FEATHERS
KENZO MINAMI
kicokids
LAUREN KOVIN
LM.affair
MUNDI
PELICAN AVENUE
PLEASURE PRINCIPLE
ROGAN
SALVOR PROJECTS
TUCKER
UNITED BAMBOO
VPL
DESIGNER PRODUCTS:
AREAWARE
KID ROBOT
2X4
BOOKS:
PRINCETON ARCHITECTURAL PRESS
SHOP DETAILS:
SHOP LOCATION:
In the heart of NYC’s tourism and travel district
Port Authority Bus Terminal NYC
641 8th Ave. Corner of 41st and 8th
SHOP DATES & HOURS:
Open Wednesday December 2nd, 2009 - Saturday January 2nd, 2010
Monday - Friday: 10am - 8pm
Saturday: 11am - 8pm
Sunday: 11am - 7pm
Dec 24: 11am - 4pm
Dec 31: 11am - 4pm
SHOP CLOSED: December 25th - 26th, January 1
STAFFING & SECURITY METHODS:
The shop will be staffed by three full-time employees.
Security will be positioned at the door
SHOP POLICIES:
No returns or exchanges and all sales are final.
No changing rooms will be provided.
CUSTOM WRAPPING SERVICES:
Wrapping paper designed by SALVOR PROJECTS will be available to purchase with special guest Japanese wrapper YUKI MATSUO on select dates.
EVENTS:
AREAWARE’S STOP SHOP will host 2 events:
OPENING PARTY:
Hosted by AREAWARE
Tuesday December 1st, 2009
6pm-9pm
Music by: DJs JUSTIN MILLER (DFA) & JACQUES RENAULT (Runaway)
ORGANIC WINES PROVIDED BY: Yellow+Blue Wines www.ybwines.com
FASHION PARTY: MORE INFORMATION TO BE PROVIDED 1st WEEK OF DECEMBER
Hosted by SELECT FASHION DESIGNERS (TBD)
Tuesday December 15th, 2009 (DATE TBD)
6pm-9pm
Special Guest Performance: Guest DJ
Liquor and beverages to be provided
* RSVP event strictly enforced
* All guests will be checked for proper ID in order to enter. Bracelets will be provided for those 21 and over.
AREAWARE STOP SHOP PRESS RELEASE 120809 PAGE PAGE 1 of NUMPAGES 1
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