Stearns and Foster is a premium mattress brand operating under the umbrella of Tempur-Sealy International. For their first freestanding showroom at the World Market Center in Las Vegas, dash design looked to showcase the brand’s hand craftsmanship within a richly defined space.
Warm tones and rich woods beckon visitors into a space that celebrates and distinguishes the Stearns & Foster brand. Accents of sparkling brass and gold highlight the brand’s richness. A demonstration
area and tool-adorned workbench remind visitors of the finest materials and painstaking attention to detail involved in the handmade product’s construction.
Meanwhile, dramatic lighting naturally draws the eye toward the beds on display, giving retailers an idea of how the mattressesmight appear in their own spaces. The branded, fully immersive environment emphasizes heritage, with the mattress positioned as an heirloom.
The result? A showroom that delights with its subtle refinement, allowing each visitor to imagine the striking impression a Stearns & Foster bed would make in their own sales environments.
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