The Tree of Life considers man to be at the center of the universe and its fruits give immortality. Recard is a company that plans the future together with the customer who, placed at the center of attention, invests in the uniqueness of the product and in human relationships. The Tree of Life is symbol of perpetual regeneration and hence of existence in the vital sense of the word. Recard’s greatest strength lies in dynamism and product customization: no two machines are the same. The Tree of Life embodies sacred forces because it is vertical, it blossoms, it loses and reproduces its leaves in a constant cycle of regeneration. Like a century-old tree, Recard’s roots delve deep into tradition while at the same time soaring into the sky thanks to its innovations and technology. The Tree of Life has infinite rebirths because it fortifies its very being in the stability of history. The generational succession of Recard’s founding families and the ability to adapt to social, cultural and economic changes are a guarantee of the company’s continuity in time.