As the digital revolution and interactions in the virtual
world grow, physical space is becoming less meaningful and engaging to its
occupants and yet it is fuller than ever. With its temperatures, odors,
memories, movements, sounds, radio frequencies, communication networks,
fire-wires, and digital cultural agencies space is never empty but always full.
This project is a catalytic exploration on “other” dimensionalities of space.
“Square Inches of Love” is a self-initiated public project
launched through our architectural design company, OPeX studios. A focal
ideology of this installation is to weave the virtual and real worlds of the
consumers of space. The goal is to demonstrate to the public the power of
collective effort and creativity and the ability of virtual efforts to render
great out comes in an effort to encourage positive changes in peoples’ behaviors
towards a socially + digitally sustainable future.
Rather than producing the content for the installation we
chose to rely on access to open source of information for weaving layers of creativity
into the project, while facilitating the exertion of anomalies and the
“un-expected”s to breathe new layers of inspiration and beauty into the “Square
Inches of Love” project.
Therefore, we created this project as a unique
open-participation exhibition that begins online and then transforms into the
real world as a touring installation, a combination of business, pleasure,
creativity, expression, education and philanthropy. During the online phase of
the project, its current phase, we will be collecting content and funds for the
exhibition: Each participant can purchase as few as 1 square inches of space on a
one million square inch grid to use as canvas to share their creativity, point
of view, message of hope or advertisement. 50% of the proceeds will be donated
to St. Jude Children’s Research Hospital. With the remaining funds, OPeX
studios will undertake transforming all the collected submissions
into a one million square inch
custom-printed fabric quilt base, fabricating 3D structural elements to guide
exploration of the exhibit, and taking the installation on tour for all to explore.
The culmination of the “Square Inches of Love” project will be an interactive,
thought-provoking, and entertaining installation that blurs the boundaries
between exhibition, environment, and product advertisement.
Through investigating a body of under-researched spatial
properties, such as its social sustainability and communication networks, the
“Square Inches of Love” project ambitiously seeks to explore alternate ways of
unpacking space while contributing to the better understanding of the human
behavior, in particular its relationship to designing the unfamiliar elicited
by today’s world of digital culture, DIY mentality, and “an incredible access
to an endless supply of information”.
As such, the project is an exclamation point
rather than a resolution, or a final product.