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Specialized Store
Specialized Store
Dresden, Germany
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Other Projects by INpuls
Specialized Store
Dresden, Germany
A new specialized concept store for the American bicycle brand was opened in April 2010 in Dresden-Neustadt.
The presentation area extends over two levels connected by an imposing Art Nouveau staircase.
On the ground floor two main elements, the fund and the S-Works Counter, both held in the company's red color, were created as an eye-catching, upstairs the red racing track in the center of the store attracts the visitors interest.
On the red racing track, being executed as looping, the specialized racing bikes can be displayed, at the end of the looping the Red Box presentation area can be used for highlighting further bicycles.
Pictures © Blend3
The presentation area extends over two levels connected by an imposing Art Nouveau staircase.
On the ground floor two main elements, the fund and the S-Works Counter, both held in the company's red color, were created as an eye-catching, upstairs the red racing track in the center of the store attracts the visitors interest.
On the red racing track, being executed as looping, the specialized racing bikes can be displayed, at the end of the looping the Red Box presentation area can be used for highlighting further bicycles.
Pictures © Blend3
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