Inspired by the company’s headquarters location and founder Sara Blakely’s personal style, the 350-sq.-ft. shop features décor that blends its signature brand elements, such as the curved-glass entry and luxe, feminine furnishings. The space is home to the brand’s wide array of problem-solving innovations, including hosiery, intimate apparel, slimming apparel and foundations. Satin brushed nickel fixtures curve to facilitate the flow of the space, while pops of Spanx red evoke high energy and high fashion.
An armoire-inspired installation features adjustable lucite fixtures to merchandise multiple shaping silhouettes. The first-ever “Tower of Power” anchors the shop, providing innovative storage for signature Spanx hosiery products and comfy seating. The Tower’s drawers are adorned with Spanx product packaging, combining branded design with shopability. The hidden drawers store merchandise, while maximizing the space.
Whimsical design accents—like a lava lamp and pink vanity— create a “we don’t take ourselves too seriously” aesthetic and help shoppers feel comfortable while shopping for intimate items.