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Spalding & Bros. restyling project
Spalding & Bros. restyling project
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Spalding & Bros. restyling project
Type
In 2009 I started a collaboration with Egidio Lomi Architetto to find out the best solution to renew Spalding & Bros looking and to use it in the new Milan store.
The ideas of this project is to maintain the Spalding & Bros style using images recalling the old glorious years of the USA history (behind a translucent panel), and at the same time to point out the change of the company in time thanks to new furniture: a table, a large exhibitor and a column display rack. Unfortunately the collaboration had to be quitted at its early stage due to my departure to Japan.
The ideas of this project is to maintain the Spalding & Bros style using images recalling the old glorious years of the USA history (behind a translucent panel), and at the same time to point out the change of the company in time thanks to new furniture: a table, a large exhibitor and a column display rack. Unfortunately the collaboration had to be quitted at its early stage due to my departure to Japan.
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