Pompei A.D. was commissioned by Urban Outfitters to develop a new concept for their brand that would integrate it with a collection of national and local retailers specifically relevant to the ever-evolving culture it supports. Pompei A.D. identified the new Cahuenga and Sunset district as the best location to appeal to the cutting-edge youthfully-minded marketplace and worked with Urban to assemble a collection of properties that insured a uniquely authentic presence in the fabric of the Hollywood community.The 50,000-square-foot project houses ten carefully-selected retail tenants that offer the local community a curated, deeply focused collection of experiences, ranging from apparel and dining to holistic health and wellness. The roughly 10,000 square feet of public space become a home for an ongoing program of cultural events and activities, such as movie screenings, art fairs, and emerging clothing designer pop-ups, positioning the project as a relevant and engaged component of emerging youth culture in Hollywood.Space 15 Twenty opened its doors in late 2008 to global acclaim and recognition. Urban Outfitters, along with tenants such as Alife, What Comes Around Goes Around, Steven Alan, We the Free, and Hennessey and Ingalls are realizing some of the highest footfall in the Hollywood area and are greatly benefitting from the media attention that this one-of-a- kind community-focused retail experience is generating.