Hightech meets Experience - with this promise President and CEO Kazuo Hirai positions the multimedia corporation as front-runner and innovative driving force behind the networked generation of tomorrow. Top quality, imaginativeness and authenticity, curiosity and excitement in exploring new technologies - the interaction of person with product – these central messages morph into tangible experiences at the IFA 2014.
www.schmidhuber.de
Client: SONY, Japan
Responsible as General Contractor: SCHMIDHUBER, Munich
All Over concept and architecture: SCHMIDHUBER, Munich
Photographer: Olaf Becker, Munich