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Sony - IFA Berlin 2012
Sony - IFA Berlin 2012
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Other Projects by SCHMIDHUBER
Sony - IFA Berlin 2012
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Type
The new trade show exhibit integrates over 900 products into one comprehensive concept, and turning the Sony brand into a three-dimensional experience. The products form a circular room, conveying the message "Welcome at One Sony". The encounter between visitor and brand is key: the central stage area and the "UX Zones" consisting of "Play", "Watch", "Listen", "Share" and "Create" are surrounded by a 360 degree video projection that transforms this inner space into a unique and unified experiential space. The various connectivity options of the new "Xperia" generation of smartphones are vividly illustrated via a connection between the stage and the product area.
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