The Brook Street Project is a flagship boutique and also Sonia Rykiel's first in London.The
brief for the project was to evolve the core design features previously
employed in Sonia Rykiel's other boutiques, whilst at the same time
maintaining the key signature materials such as European Oak, black
carpet and white walls.Spaced Out advanced the design by
introducing modern technology combined with the Rykiel signature
materials. The new design employed LED lighting, UV bonded glass,
plasma screens, backlit acid etched glass and brushed stainless steel.
Spaced Out also modernised the Sonia Rykiel shop-fit furniture by
giving it a sense of weightlessness. The shop came with a Grade II
listed frontage, which had to remain predominantly unchanged. With the
careful handling of colour, lighting and new signage, the shop front
has been enhanced, providing the desired European Chic aesthetic more
commonly associated with Paris or Milan. Spaced Out designed a
contemporary elevation, providing a secondary, off street entrance at
the back of the Boutique, which is private, intimate and luxurious.
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