Song of Song is the luxury fashion label created by Shenzhen Yinger Group, one of the most important enterprises in Chinese fashion market. Thanks to its brand development strategy, and the expansion of its Chinese retail network, it has developed other brands including YINER, PSALTER and INSUN.Yinger Group appointed Oobiq Architects to upgrade the retail identity of Song of Song. The original store image was not too strong, made basically of white wooden panels on the wall, shiny bright marbles on the floor and simple stainless steel hangers. So the main target for Oobiq Architects was to think how to use the materials which was representing the brand but in a new and more interesting way.
