On the Road to the Digital Enterprise
SCHMIDHUBER presents Software AG’s new Brand Identity at the CeBIT 2014 in Hannover
The motto of CeBIT 2014 is Datability, which refers to one of the biggest challenges facing businesses today: what is the most morally and ecologically sound way to proceed with the increasing digitization of our business and our society? Integrating and digitizing complex internal processes and then tracking and assessing the results – that’s the core competence of Software AG. Following a successful repositioning and a complete reworking of their Corporate Identity, Software AG are presenting themselves at the CeBIT 2014 under the slogan Powering the Digital Enterprise.
SCHMIDHUBER have developed the communication concept On the Road to the Digital Enterprise to translate this progressive attitude into a physical location, to turn the slogan into an experience. The heart of the installation is the Digital Road – a paved street that carries the visitors into the networked future. It’s the place where man meets data, and it connects the real and the virtual worlds together. All along this street, the four themed areas Transformation, Alignment, Agility and Visibility are brought to life in impressive interactive exhibits. At the center of the stand, the Digital Gate marks the entry point to the digital world of the future. A floor-to-ceiling video screen extends the Digital Road to its vanishing point in the distance, and displays information on new fields of communication as well as welcoming visitors to the world of Software AG.
3D infographics demonstrate the power of new software solutions and invite visitors to enter the neighboring Workscapes. The focus in this area is on speaking to customers directly and allowing them to experience innovative software solutions first-hand. Software AG’s new Brand Identity is visible in every detail – Open-minded, energized, trustworthy, disciplined and dedicated!
“We have used the concept On the Road to the Digital Enterprise to set a benchmark for Software AG in the competitive environment of the CeBIT. We communicate the brand’s core values in an innovative and entertaining way, and illustrate Software AG’s position as leaders in business digitization,” says Michael Ostertag-Henning, Managing Partner at SCHMIDHUBER.
View Original