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Smashbox Cosmetics
Smashbox Cosmetics
Friedrichsbrücke, Bezirk Mitte, Berlin, Germany
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Other Projects by omni//form, inc
Smashbox Cosmetics
Friedrichsbrücke, Bezirk Mitte, Berlin, Germany
Smashbox Cosmetics launches a new store design
to expand into international markets.
Legendary and
“uber-hip”make up line Smashbox Cosmetics - a spin-off of trendy Smashbox photo
studios in Los Angeles - opened its first bespoke international installation in
Douglas Berlin, Friedrichsstrasse last Friday, April 27th, 2012.
The design refers to the look and feel of a photo
studio and captures the vibe of
the fashion, the glamour and the scene that put Smashbox studios on the
map.
The product is
“staged” in white boundary less space with focused lighting to create a scenario
of highlights and shadows. Equipment to hold up shelving, displays and
accessories is reminiscent of studio grip equipment. To support Smashbox’ image
as “the digital brand” in the industry, the installation features ipads with
video content and the possibility of live streams from Smashbox studios in L.A.
as well as direct link ups with social media for customers to share their
on-counter experience.
“It is important to
create something that consumers can immediately associate with the brand,” says
Péan, principle of omni//form, inc. “ Consumers in foreign countries are not
yet familiar with Smashbox Cosmetics’ brand codes, so we are helping in our way
to make it unique and recognizable."
to expand into international markets.
Legendary and
“uber-hip”make up line Smashbox Cosmetics - a spin-off of trendy Smashbox photo
studios in Los Angeles - opened its first bespoke international installation in
Douglas Berlin, Friedrichsstrasse last Friday, April 27th, 2012.
The design refers to the look and feel of a photo
studio and captures the vibe of
the fashion, the glamour and the scene that put Smashbox studios on the
map.
The product is
“staged” in white boundary less space with focused lighting to create a scenario
of highlights and shadows. Equipment to hold up shelving, displays and
accessories is reminiscent of studio grip equipment. To support Smashbox’ image
as “the digital brand” in the industry, the installation features ipads with
video content and the possibility of live streams from Smashbox studios in L.A.
as well as direct link ups with social media for customers to share their
on-counter experience.
“It is important to
create something that consumers can immediately associate with the brand,” says
Péan, principle of omni//form, inc. “ Consumers in foreign countries are not
yet familiar with Smashbox Cosmetics’ brand codes, so we are helping in our way
to make it unique and recognizable."
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