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Smartflyer Penthouse
Smartflyer Penthouse
Manhattan, New York, NY, United States
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Other Projects by HUXHUX Design Inc.
Smartflyer Penthouse
Manhattan, New York, NY, United States
In April 2024, SmartFlyer, a luxury travel agency, hired HUXHUX Design Inc. to create their global headquarters in a former residential building atop a warehouse in the Chelsea gallery district. The project aimed to redefine what a headquarters for a company like SmartFlyer can be in modern NYC. Embracing the concept of “third spaces,” the design transformed the space into more than just a place to live or work. It became a gathering space that fosters community and culture for the brand's network. From the start, SmartFlyer envisioned the office as a social space for regular use by hospitality groups like Four Seasons and the Aman Group, hosting breakfasts, cocktail parties, and dinners. This approach represents a shift in real estate, everyday use, and corporate culture, redefining how and where work happens. The design process explored creating individual spaces within the larger environment, focusing on how each area activates the concept of a "third space." The result is a project that someone could mistake for a luxury resort, or feel right at home as in a residential space, or tap into their ideal productive zone in any of the project’s layered spaces. The design embodies the essence of hospitality by creating moments of delight and discovery throughout the office. Every detail reflects intentionality and craftsmanship. Unique lighting fixtures, vintage rugs, custom upholstery, and lush greenery are seamlessly integrated into the layout. These elements transform the office into a versatile venue for exclusive gatherings, elegant dinner parties, and social events, embodying Smartflyer’s hospitality-driven DNA. The result is an environment where work and luxury coexist effortlessly.
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