Siemens will present their newly intensified brand communication at the IFA Berlin, with a contemporary stand concept that turns their message into a three-dimensional brand experience. The architectural concept “Space Lab” embodies the futuristic attitude of this premium brand. Walls, floor and ceiling are joined together to form a polygonal frame that acts as a physical link between all the different themed areas. Four distinct presentation islands put the focus on highlight themes and products: “Speed,” “iSensoric,” “Passion” and “Home Connect.”
www.schmidhuber.de
http://www.schmidhuber.de/de/project/siemens-ifa-berlin-2014
Client: BSH Bosch und Siemens
Hausgeräte GmbH, Munich
Responsible as General Contractor: SCHMIDHUBER, Munich
Conceptand architekture: SCHMIDHUBER, Munich
Concept and Communication: KMS BLACKSPACE, Munich
Photographer: Jörg Hempel, Aachen