With the slogan “Siemens. The Future Moving In,” the new Siemens Home Appliances trade fair stand combines around 500 products into one Brand Universe. The trade fair presentation’s key theme is ‘Integrated Systems Intelligence’: unexpected stagings and interactive exhibits display innovations and futuristic visions of the Siemens Connectivity World. The concept puts real product experience in the limelight, showing technology in the service of humans. As a result, innovative leadership, quality products “made in Germany”, and design expertise are all put on display in a hands-on, playful experience.