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shift happens / exhibition design, potencial analysis, storytelling
shift happens / exhibition design, potencial analysis, storytelling
Germany
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shift happens / exhibition design, potencial analysis, storytelling
Germany
the narrative "shift happens" – from having to being
the core of the narrative is the concept of "shift happens". as a shop fitter, ppm was directly involved in the visible changes in society. new gastronomy concepts grew out of many declining store spaces – or to put it another way; the need to meet people grew out of consumerism. This change is seen by ppm as an opportunity, and the company wanted to create a space at the trade fair in which customers and partners could exchange ideas about opportunities and wishes.
design of the trade fair stand
a place of encounter was created for the euroshop – ppm went to the trade fair to ask questions instead of presenting itself. the trade fair stand became a meeting place. the images behind it were the market place and the tea room. a quiet, unagitated, atmospheric place in the middle of the trade fair. an oasis for rest, exchange, inspiration. a temporary architecture built from minimal elements, a serial construction covered with fine fabric, translucent, suggestive. a tree as the centre of the square, a cosy atmosphere. the room formulates a request to bow at the entrance, you meet everyone in this room at eye level, you meet people.
the core of the narrative is the concept of "shift happens". as a shop fitter, ppm was directly involved in the visible changes in society. new gastronomy concepts grew out of many declining store spaces – or to put it another way; the need to meet people grew out of consumerism. This change is seen by ppm as an opportunity, and the company wanted to create a space at the trade fair in which customers and partners could exchange ideas about opportunities and wishes.
design of the trade fair stand
a place of encounter was created for the euroshop – ppm went to the trade fair to ask questions instead of presenting itself. the trade fair stand became a meeting place. the images behind it were the market place and the tea room. a quiet, unagitated, atmospheric place in the middle of the trade fair. an oasis for rest, exchange, inspiration. a temporary architecture built from minimal elements, a serial construction covered with fine fabric, translucent, suggestive. a tree as the centre of the square, a cosy atmosphere. the room formulates a request to bow at the entrance, you meet everyone in this room at eye level, you meet people.
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