A showroom made in SONY building, Ginza.
LIFE SPACE UX is a SONY’s new brand born with a concept to fit in daily life. I designed a space to showcase its series of products.
I picked the idea of “Shichu no sankyo” in Japanese tea ceremony terms as a theme of this project, this is the idea of a country cottage built in the middle of a modern metropolis and also suggests another dimension therefore I built a modern Japanese space in the center of Ginza, Tokyo.
When it comes to the main style of Japanese architects, it’s often mentioned that they adopt horizontal, vertical and continuous structures, in addition well placed ornamental designs still have practical uses like insulation. Due to the subtropical climate in summer, architects often use multiple fittings which separate its exteriors and interiors but often come with intermediate space, like a balcony.
The garden with live topiary set right at the entrance of the show room gives this space a changing of the seasons feel. Continuing through the room, the sight changes to a living and working space with a large table and chairs as well as a 4K single focus 150 inch projector. Further ahead is a little tea ceremony room with a traditional hanging scroll set with a single focus projector.
As a whole it is a seamlessly continuing space with outdoor, indoor and a deep inside exclusive area creating an outside garden feature inside the building, an indoor living room with an enclosed room inside.
All the materials, like the paper, are quite consistent to the traditional images of Japanese design, horizontal and vertical styles are represented by paper sliding doors (Shoji) and it’s lattice. Using these characters as the basis of the design, I intended to create modern updated Japanese architects with the original feel of them.
photo: Koichiro Kutsuna
construction: GARA / Michikusa
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