The fashion boutique studio showcases women’s wear retail space in Vadodara; Gujarat, India which enhances crafted elements resembling a contemporary experience for the clients.
The creators were inspired by the concept of reclaiming the use of various traditional and scrap materials available from the surroundings. Transforming their appearance and unique forms through custom made patterns. Every element is produced by local craftsman, results in encouraging of employment with reviving of traditional material.
One enters the boutique through the gateway created from mosaic bubbles in random pattern wrapped in 2 dark contrasting colors leading to the central display area. A frame that breaks the mundane look from the surrounding context. Art deco elements and an elegant design approach are enhancing in the interior space. These traditional and reclaimed materials provide integrity by intertwining the whole space.
The layout combines two rooms together across in graphics and material frames, giving different perspective when viewed from any edge. It offers a seamless transition between the surfaces and continuity in the space.
The material and color palettes define the aesthetic creating a vibrant, detailed and multi layered material space. Illusion is carved out by reclaiming materials like waste clay roof tiles, waste beer bottles, damaged flooring tiles, recycled window shutters, unused sample tiles, waste metal ring and waste mirror pieces.
The earthy texture of the unused clay tiles arranged to depict new pattern of Indian saree palav and complimenting leaf patterned ceiling becomes a backdrop for hanging. Spotlights shine through the ceiling slit creates dynamic light effect. Utilizing the same pieces in passageway by merging mirror pieces forms different composition in dark color.
An accent wall offers backdrop by reclaiming waste beer bottles reflecting necklace with provision of overhanging the outfits. Assigning a new function to reused shutter windows in monochrome theme adds an element of displaying inside the material selection area.
Old seating is reworked into new outlook by reclaiming the fabrics available from the fashion designer. Recycled old table legs as door handle. Leaf patterned stool element can be used individually as well as combined to create any arrangement for displaying, which occupies the center of the space with hanging above connecting in thin metal pipes.
Reprocessing the waste metal rings near the wall mural fabricates the geometry of circular rings overlapping one another forms floral hook ends for hanging.
The diverse hanging displays are camouflaged with mosaics that reflect the intricate flooring details in floral patterns. Geometries used in the space, includes combination of 2 mirror placed asymmetrically for 2 persons to access them simultaneously for viewing.
A cost effective design which wraps waste clay tiles and recycled materials inside the boutique adding to the energy of the young boutique owner emphasizing the aesthetic and timeless design approach.