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Selfridges: Bright Young Things
Selfridges: Bright Young Things
London, United Kingdom
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Selfridges: Bright Young Things
London, United Kingdom
Firm
Type
STATUS
Built
YEAR
2013
Photos
Selfridges / Concept, Design, & Production of Retail Windows and Pop-up Concept Store / July 2013 / London
For its annual "Bright Young Things" initiative, a launchpad for young creation, we were asked by Selfridge's to concept, design, and produce a series of retail windows and a pop-up concept store.
Our idea for the retail experience was to create a simple mix of ephemeral inflatable modules and timeless marble forms. These modules, inspired by ephemeral structures from the 1960's, play with the transparency and contrasting weight of the materials. Our selection was based on two main materials: air (encapsulated by inflatable plastic) and white Carrera marble. On the one hand, inflatable plastic is a temporary material, a materialisation of the air that also refers to our childhood. Marble, on the other hand, is a noble material synonymous with luxury and timelessness. This play on paradoxical properties leads us to a retro futurist aesthetic with is representative of both pop culture and luxury.
For its annual "Bright Young Things" initiative, a launchpad for young creation, we were asked by Selfridge's to concept, design, and produce a series of retail windows and a pop-up concept store.
Our idea for the retail experience was to create a simple mix of ephemeral inflatable modules and timeless marble forms. These modules, inspired by ephemeral structures from the 1960's, play with the transparency and contrasting weight of the materials. Our selection was based on two main materials: air (encapsulated by inflatable plastic) and white Carrera marble. On the one hand, inflatable plastic is a temporary material, a materialisation of the air that also refers to our childhood. Marble, on the other hand, is a noble material synonymous with luxury and timelessness. This play on paradoxical properties leads us to a retro futurist aesthetic with is representative of both pop culture and luxury.
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