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Sejong National Design Museum
Sejong National Design Museum
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Other Projects by AIDIA STUDIO
Sejong National Design Museum
Firm
STATUS
Concept
SIZE
100,000 sqft - 300,000 sqft
BUDGET
$10M - 50M
Concept
Conceptually the practice of design arises from the tension between form and function, between tradition and innovation, it is the fusion between technique and curiosity, the recognition of ancient craftsmanship and the relentless quest for the discovery of new materials pushing the boundaries of what is deemed possible.
It is from that tension that the concept for the architecture emerged; contextually the building is ruled by the order imposed by the master plan, yet the building is also flanked by nature such as the river and the mountains in the horizon which are just as important. Our approach sits right at the intersection between order and nature.
The building footprint is a rectangle aligned with the orthogonal layout of the masterplan; its height is 22m in line with the maximum allowed height. A sinuous courtyard is subsequently carved from the mass of the building flooding the spaces with natural light and vegetation. The carving of the mass continues creating the access to the museum, terraces and a grand museum plaza facing the river.
The building stands sober and elegantly when seen from the outside, and it is only when accessed that the visitor gets to discover the soft carved-out environment shaping the core of the building.
Exhibition Space Concept
The museography journey starts at B1, the permanent gallery of the museum. In this space the visitor will learn about the history of design, the evolution from ancient crafting techniques into a methodical researched approach leading to the emergence of product design as a discipline. The visitor will embark on a journey where the notion of design is described and a timeline is established in different geographies, in the eastern Asian cultures as much as the western European traditions.
The sequence continues in F2, a gallery housing the subject of Process and the introduction of the scientific method in the design process. This is an interactive exhibition where the visitor can test and learn through interactive means such as touch screens, holograms, and other immersive installations. The main goal is to communicate the importance in the emergence of “Research and Development” in the design and manufacturing process as a defining step in truly innovating products and designs.
The gallery in F3 will feature the subject of prototyping, artificial intelligence, and virtual reality. This floor will introduce the visitor into the latest technologies, space exploration and the challenges of 3D-prototyping for settlements in mars.
The external plaza features rotating exhibitions where the visitor will be greeted by guest exhibits and pop-ups. The external plaza will host workshops for kids and teenagers where robots will be seen 3D printing installations and prototypes.
Function
The building is divided in three wings with three dedicated entrances and vertical circulations. The east wing houses the exhibition and it’s arrayed in four levels, from B1 to F3. Access is from gained from the foyer through a design store, museum information desk and other public services. The exhibition strategy is described in the following pages.
The north wing houses the library along with seminar rooms. Access is gained from a dedicated feature escalator spanning three floors. The library features design collection items, journals and dedicated bibliography from all geographies and eras tracing the history of design. It’s a space which has been crafted meticulously with soft reflective surfaces and a featured skylight filtering natural light. From the library the visitor can access the F3 terrace café with views to the river and the mountains beyond.
The south wing houses the education and research cluster. Access is gained through the external plaza and leads down to the B1 Archive and up to the research offices. Staff can connect to the library and to the F3 cafeteria through a direct route.
Landscape Design Strategy
The site of the National Design Museum is inspired by the Riparian Ecology understood as “the study of all aspects of the ecology of the zones adjacent to rivers and streams”. The adjacency of the river has been ever present through out the design process and hence our intention to open the Museum Plaza towards it.
As such our landscape design vision seeks to amplify the connection with the river, the riverwalk and the amphitheater through pathways that lead to them. These pathways will be flanked by riparian vegetation such as herbaceous plants, shrubs and trees. This water-dependent vegetation will contribute to the cleaning of the water and promote the wellbeing of the ecosystem.
Conceptually the practice of design arises from the tension between form and function, between tradition and innovation, it is the fusion between technique and curiosity, the recognition of ancient craftsmanship and the relentless quest for the discovery of new materials pushing the boundaries of what is deemed possible.
It is from that tension that the concept for the architecture emerged; contextually the building is ruled by the order imposed by the master plan, yet the building is also flanked by nature such as the river and the mountains in the horizon which are just as important. Our approach sits right at the intersection between order and nature.
The building footprint is a rectangle aligned with the orthogonal layout of the masterplan; its height is 22m in line with the maximum allowed height. A sinuous courtyard is subsequently carved from the mass of the building flooding the spaces with natural light and vegetation. The carving of the mass continues creating the access to the museum, terraces and a grand museum plaza facing the river.
The building stands sober and elegantly when seen from the outside, and it is only when accessed that the visitor gets to discover the soft carved-out environment shaping the core of the building.
Exhibition Space Concept
The museography journey starts at B1, the permanent gallery of the museum. In this space the visitor will learn about the history of design, the evolution from ancient crafting techniques into a methodical researched approach leading to the emergence of product design as a discipline. The visitor will embark on a journey where the notion of design is described and a timeline is established in different geographies, in the eastern Asian cultures as much as the western European traditions.
The sequence continues in F2, a gallery housing the subject of Process and the introduction of the scientific method in the design process. This is an interactive exhibition where the visitor can test and learn through interactive means such as touch screens, holograms, and other immersive installations. The main goal is to communicate the importance in the emergence of “Research and Development” in the design and manufacturing process as a defining step in truly innovating products and designs.
The gallery in F3 will feature the subject of prototyping, artificial intelligence, and virtual reality. This floor will introduce the visitor into the latest technologies, space exploration and the challenges of 3D-prototyping for settlements in mars.
The external plaza features rotating exhibitions where the visitor will be greeted by guest exhibits and pop-ups. The external plaza will host workshops for kids and teenagers where robots will be seen 3D printing installations and prototypes.
Function
The building is divided in three wings with three dedicated entrances and vertical circulations. The east wing houses the exhibition and it’s arrayed in four levels, from B1 to F3. Access is from gained from the foyer through a design store, museum information desk and other public services. The exhibition strategy is described in the following pages.
The north wing houses the library along with seminar rooms. Access is gained from a dedicated feature escalator spanning three floors. The library features design collection items, journals and dedicated bibliography from all geographies and eras tracing the history of design. It’s a space which has been crafted meticulously with soft reflective surfaces and a featured skylight filtering natural light. From the library the visitor can access the F3 terrace café with views to the river and the mountains beyond.
The south wing houses the education and research cluster. Access is gained through the external plaza and leads down to the B1 Archive and up to the research offices. Staff can connect to the library and to the F3 cafeteria through a direct route.
Landscape Design Strategy
The site of the National Design Museum is inspired by the Riparian Ecology understood as “the study of all aspects of the ecology of the zones adjacent to rivers and streams”. The adjacency of the river has been ever present through out the design process and hence our intention to open the Museum Plaza towards it.
As such our landscape design vision seeks to amplify the connection with the river, the riverwalk and the amphitheater through pathways that lead to them. These pathways will be flanked by riparian vegetation such as herbaceous plants, shrubs and trees. This water-dependent vegetation will contribute to the cleaning of the water and promote the wellbeing of the ecosystem.
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