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SEED
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Other Projects by OAOA Studio
SEED
Firm
Type
STATUS
Built
YEAR
2024
SIZE
0 sqft - 1000 sqft
BUDGET
$10K - 50K
SEED is a children's brand concept buying store that collaborates with many children's clothing brands, including AYA, BOBO CHOSES, FUB, Theioiio, Natural Park, etc. As these brands want to convey, SEED hopes to express the unique personality of each child through clothing. OAOA was invited to create SEED 2.0 new space, which is different from the first store. SEED hopes to provide children with independent shopping experience while also offering a spiritual space for mothers to communicate and interact.
SEED not only stands for the meaning of taking children as own seeds, but also expresses our inner hope, without limits, full of imagination and more possibilities. OAOA integrates the initial childlike fun into the space and display, using soft materials to create irregular shapes, while adding some displays from a child's perspective, allowing children to interact with each other and with adults through space. We hope that children will be more involved in the space when they are passive shoppers, so that adults can guide them to independently pick out their favorite outfits.
We made a viewing window at the height of children on the main door, through which children can see different objects inside from different angles. The light shines on the reflection of the logo on the door, which stimulates children's curiosity little by little starting from the door. For the selection of the main entrance, we have adopted a sensor-operated door, considering that mothers usually carry numerous items for their children when they go out, and this will make it easier for them to enter the store and get their both hands free.
The orderly glass curtain wall partition gives rise to a display grid frame. Pink acrylic blocks fall high and low on the frame. Hats and shoes can be staggered and matched with clothes.
We designed a combination of lamp stands and spotlights, creating point light sources above the cash register counter. The illumination of the countertop is intended to meet the lighting needs for taking photos of the goods laid out on the counter during regular storage and online order delivery.
The overall display is scattered in the space, separating migratory flow lines. The display height and form vary. The irregular shaped small sofa made of soft fabric can meet the needs of increased display and also accommodate children's innate love for movement and activity.A large table is reserved next to the rest seat, where mothers can place their personal belongings directly on that.
Pink acrylic is used as the base, and three-color tubes are used through connectors to form a lightweight clothes hanger. Display tables and clothes of different heights are combined together, so that different cloth combinations can be selected at the same time. The staggered acrylic display table and the half-hidden metal stand are like the playground climbing frame in the park.The irregular fabric is like a large color palette, and the atomized silver mirror softens the blank space, creating a sense of hierarchy.The colored blocks on the floor resemble children’s footprints, running through the entire store and guiding children to stay and interact.
For children, the storage in the warehouse may be too obscure. Converting from text to pinyin is a subconscious habit of children and also a bit of understanding of childlike fun in design.
SEED not only stands for the meaning of taking children as own seeds, but also expresses our inner hope, without limits, full of imagination and more possibilities. OAOA integrates the initial childlike fun into the space and display, using soft materials to create irregular shapes, while adding some displays from a child's perspective, allowing children to interact with each other and with adults through space. We hope that children will be more involved in the space when they are passive shoppers, so that adults can guide them to independently pick out their favorite outfits.
We made a viewing window at the height of children on the main door, through which children can see different objects inside from different angles. The light shines on the reflection of the logo on the door, which stimulates children's curiosity little by little starting from the door. For the selection of the main entrance, we have adopted a sensor-operated door, considering that mothers usually carry numerous items for their children when they go out, and this will make it easier for them to enter the store and get their both hands free.
The orderly glass curtain wall partition gives rise to a display grid frame. Pink acrylic blocks fall high and low on the frame. Hats and shoes can be staggered and matched with clothes.
We designed a combination of lamp stands and spotlights, creating point light sources above the cash register counter. The illumination of the countertop is intended to meet the lighting needs for taking photos of the goods laid out on the counter during regular storage and online order delivery.
The overall display is scattered in the space, separating migratory flow lines. The display height and form vary. The irregular shaped small sofa made of soft fabric can meet the needs of increased display and also accommodate children's innate love for movement and activity.A large table is reserved next to the rest seat, where mothers can place their personal belongings directly on that.
Pink acrylic is used as the base, and three-color tubes are used through connectors to form a lightweight clothes hanger. Display tables and clothes of different heights are combined together, so that different cloth combinations can be selected at the same time. The staggered acrylic display table and the half-hidden metal stand are like the playground climbing frame in the park.The irregular fabric is like a large color palette, and the atomized silver mirror softens the blank space, creating a sense of hierarchy.The colored blocks on the floor resemble children’s footprints, running through the entire store and guiding children to stay and interact.
For children, the storage in the warehouse may be too obscure. Converting from text to pinyin is a subconscious habit of children and also a bit of understanding of childlike fun in design.
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