Sayyah Shargh tourism agency, designed by Studio Eiraji, is a project that has replaced the previous brand with a similar approach. Creating a new visual and semantic identity, competition and user attraction are the main design goals of this project.
The choice of colors, materials and design of furniture and their coordination and alignment with each other were other things that were considered in the design of this project.
According to the location and the urban body and the presence of openings and windows that are required by the existing administrative-commercial complex, where the project is located in, the control and management of the circular forms of the openings, which according to the existing regulations, it is permissible to change the form, was one of the main concerns of the employer and one of the main design problems. Converting the existing unwanted form into an internal member of the collection is one of the solutions used to solve this problem.
Secrecy, separation of public-customers and private-work spaces, and at the same time paying attention to the discussion of transparency and interaction of spaces with each other, the use of natural light and dual communication with the outside environment, are other important points to note in the design of this project.
Project Name: Sayyah Shargh Tourism Agency
Architecture Office: Studio Eiraji
Principal Architect: Javad Eiraji
Design Manager: Ali Joodaki
Design team: Parisa Mahmoudi
Client: Amin Ghadimi
Location: Tabriz, Iran
Design year: 2022
Project Status: Under Construction