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SAXO BANK
SAXO BANK
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SAXO BANK
Firm
Type
Saxo Bank regards itself as one of the innovators of the financial
business and the bustling trading floor is core to their identity. It represents
a lifestyle, almost an ideology, which we through interviews understood that
employees committed to._____________________________________________________________Nevertheless, our research revealed problems of staff turnover, due
to lack of individual perspective in a uniform environment and an erratic,
stress-inflicted performance._____________________________________________________________We built upon their avant-garde identity in this topological design,
but added an structure of clusters that provides an instant overview of
potential career paths and extended network through the means of alternative
way finding._____________________________________________________________By elevating the structure to form a slope improves acoustics and orientational
qualities and makes room for a dramatic change in scenery. Under the structure, greenery encapsulates the restroom area
forcing a redirection of attention fatigue._____________________________________________________________So when ever you feel one of
the directed attention fatigue symptoms like restlessness, and go for coffee,
catering or bathroom, you will be embraced with nature and daylight emulating
illumination. A space so radically different to the traders screen
environment, that you would literally reset your neurological attention capacity._____________________________________________________________More on Directed Attention Fatigue & Nature http://en.wikipedia.org/wiki/Directed_attention_fatigue - http://www.apa.org/monitor/apr01/greengood.aspx_____________________________________________________________You could consider this design solution to be the ying and yang of
performance and restitution. Build with a subtle behavior shaping that do not collide with Saxo Banks performance ideology.
business and the bustling trading floor is core to their identity. It represents
a lifestyle, almost an ideology, which we through interviews understood that
employees committed to._____________________________________________________________Nevertheless, our research revealed problems of staff turnover, due
to lack of individual perspective in a uniform environment and an erratic,
stress-inflicted performance._____________________________________________________________We built upon their avant-garde identity in this topological design,
but added an structure of clusters that provides an instant overview of
potential career paths and extended network through the means of alternative
way finding._____________________________________________________________By elevating the structure to form a slope improves acoustics and orientational
qualities and makes room for a dramatic change in scenery. Under the structure, greenery encapsulates the restroom area
forcing a redirection of attention fatigue._____________________________________________________________So when ever you feel one of
the directed attention fatigue symptoms like restlessness, and go for coffee,
catering or bathroom, you will be embraced with nature and daylight emulating
illumination. A space so radically different to the traders screen
environment, that you would literally reset your neurological attention capacity._____________________________________________________________More on Directed Attention Fatigue & Nature http://en.wikipedia.org/wiki/Directed_attention_fatigue - http://www.apa.org/monitor/apr01/greengood.aspx_____________________________________________________________You could consider this design solution to be the ying and yang of
performance and restitution. Build with a subtle behavior shaping that do not collide with Saxo Banks performance ideology.
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