Sandy Liang Store

28, Orchard Street, Manhattan, New York, NY, United States

Add To Collection

Sandy Liang Store

28, Orchard Street, Manhattan, New York, NY, United States

Firm

Almost Studio

Type

Commercial › Retail Showroom

STATUS

Built

YEAR

2020

SIZE

1000 sqft - 3000 sqft

Brooklyn-based architectural firm Almost Studio has designed the
1,500-square-foot flagship boutique for the popular emerging fashion designer Sandy Liang .
The design draws loosely from the playful, process-based aesthetic of Liang’s eponymous line,
as well as from the industrial interiors of the surrounding Chinatown/Lower East Side
neighborhood, where Liang grew up and her family has worked since the 1970s. Previously, the
space was occupied by a laundromat. The boutique is slated to open this December.
The project is a story of firsts for both the architects and the client—it is Almost Studio’s
inaugural retail store design and Sandy Liang’s first physical boutique. The project is also driven
by deep personal ties between collaborators. Almost Studio’s co-founder Dorian Booth and
Liang are a couple, and Liang’s father’s company, Sun Sun Contracting Inc., served as the
general contractor. Liang’s family is also deeply connected to the surrounding neighborhood.
The new boutique is within several blocks of Liang’s design studio, her grandmother’s home,
and her father’s restaurant—the iconic Congee Village.
Almost Studio, comprised of Booth and co-founder Anthony Gagliardi, began designing the
boutique in August 2019. Located on the ground floor of a five-story brick building built in 1900,
the space previously housed a laundromat whose walls were lined with washers, dryers, folding
tables, and kinetic clothing racks. To begin, the firm extracted all appliances, existing ceiling
tiles, and a low tile platform encircling the space. The original grey concrete floor was patched
and sealed, the ceiling was completely replaced to accommodate duct work for a new HVAC
system (the space was previously unventilated and without air-conditioning ) , and the glass
storefront was framed in stainless steel. An open, albeit narrow rectangular space resulted.
Almost Studio’s principal challenge was to “generate a spatial logic that allowed the store to feel
cohesive, while also inserting an enfilade of individualized areas within the irregular and narrow
space,” says Gagliardi. The firm also aimed to express the dynamic playfulness of Liang’s
clothing line in architectural form, as well as nod to the aesthetic and spatial qualities of the
original laundromat.
The organizational strategy conceived by Almost Studio hinges on a series of spatial and
material layers that distinguish different areas and uses—a program Booth describes as “a
stage set with overlapping backdrops.” Arranged linearly from the front of the store to the back,
these areas include: clothing display and shopping; point of sale; dressing rooms and bathroom;
and kitchen and office.
Upon entering the boutique, one first encounters the shopping area, which is 60-feet-long and
telescopes from 20-feet wide to as narrow as 12-feet wide in some areas. Distinctive custom
clothing rods made from raw, cold-rolled steel line both walls, extending back from the storefront
window to the point of sale and dressing rooms. The display system is both playful and
industrial, combining a straight rod and a second irregular rod that loops, rises, and dives
around it. The rod’s playfully meandering route alludes to the original laundromat’s clothing
conveyors; the jungle gyms found on local Chinatown playgrounds; and the balance of utility
and whimsy expressed in Liang’s clothing. Functionally, the curved rod also provides
opportunities to display special pieces and create secondary spaces.
As the rods extend towards the rear, they intersect with a trio of metal mesh curtains, shaped
like halved archways, which suspend from the ceiling. These segment the shopping area into
three rooms—display system, point of sale, and dressing rooms—while still maintaining
transparency between them. A cylindrical void cuts the mesh curtains on an angle leading to the
point of sale and dressing rooms, amplifying the perceived depth of the space through a forced
perspective as they recede into the back of the boutique.
Throughout the shopping area, the walls are left in a transitional state. Pink primer, usually
embedded behind a top coat of paint, is left exposed and covered with pencil marks from the
construction process, spackling, and scrawled measurements. The pink hue reads as playful
and the pencil markings allude to a transparent design process—one that also manifests in
Liang’s clothing, where hardware such as grommets, buttons, and zippers that are traditionally
tucked away become visible decorative elements.
The material palette of the dressing rooms and bathroom, which are gathered into a single
rectangular volume at the shopping area’s rear, also strike a balance between unfinished and
finished, raw and refined, industrial and luxurious, utility and whimsy. While clad in raw plywood,
doors open to reveal jewel-box interiors. Walls are encrusted with green granite tiles and
custom mirrors by Almost Studio. Across from the dressing rooms, the point of sale is clad in
lustrous green marble. The green stone that punctuates these areas also nods to Liang’s
upbringing—the materials are a staple of her childhood homes and her father’s restaurants.
Moving further into the space, a polycarbonate sliding door and a thickened, arched threshold
divides the public shopping area from the private, back-of-house kitchen and office. Passing
through the door reveals a 5-feet by 10-feet stainless steel “sleeve,” into which a kitchenette,
whose custom steel cabinetry draws from Chinatown’s industrial kitchens, and a CYC wall for
seamless photoshoots are tucked. Just beyond, a large custom, natural canvas curtain wraps
the office walls, hiding stainless steel storage shelves and creating distinction between the office
and kitchenette. The curtain’s soft, albeit heavy folds simultaneously soften and compress the
boutique’s back-of-house spaces.
Overall, the project extends Almost Studio’s view that the built environment is always “in
process, almost complete,” says Booth. “Nothing is ever finished; a project is always becoming.”
The boutique also offered a platform for the firm to continue exploring spatial and aesthetic
references from outside of the canon—in this case, Chinatown kitchens, construction sites,
laundromats, playgrounds, and fashion—and a play between high and low materials. These are
approaches that Almost Studio and Liang share.
Liang says of the flagship boutique and collaboration with Almost Studio: “I like to think of the
store as a physical extension of my general approach to clothes—I don't think anything needs to
be ultra serious, I appreciate a bit of humor and playfulness in everything. And I want to pay
homage to where I came from, and who my community is. The community is such a large part of
myself, my family's history, and how I think about design—so, in a way, the store will be the
spatial representation of the brand. I'm so excited to share that, because it will be the first time
customers can see who we are, outside of what we post on social media and our collections.”

Product Spec Sheet

Were your products used?

Join as a manufacturer to add your products.

Keep Exploring Architizer by Creating a Free Account or Logging in.

Sandy Liang Store

28, Orchard Street, Manhattan, New York, NY, United States

Sandy Liang Store

28, Orchard Street, Manhattan, New York, NY, United States

Product Spec Sheet

Collaborating Firms

Team

Articles