The San Francisco 49ers Museum celebrates the mystique and aura of this significant NFL dynasty. The design objective immerses visitors in the rich history, moments, stories, sights, and sounds of the team that has won five Super Bowls. Located in the new Levi’s Stadium, the 22,000 SF museum features 14 cutting-edge interactives and 10 bold media experiences.
The design inspiration for the Museum originates from the concept of a “spiral”, the dynamic movement of a football. Working with this metaphor, C7A created an experience that inventively integrates architecture with exhibits, storytelling with technology, resulting in an immersive and technologically advanced adventure. Soaring and spiraling forms above give visitors the first indication of the awe and wonder they are about to encounter.