Mobile World Tour – SAMSUNG PIN
During the 2012 Olympic Summer Games in London main sponsor SAMSUNG used several temporary corporate and product presentations, the so-called PINs, designed and implemented by hartmannvonsiebenthal berlin, in cooperation with Cheil International.
While the PINs differed, depending on usage and locations, they shared the same high-value design, dominated by steel and glass. At the renowed London shopping locations Spitalfield und Westfield near the Olympic Park in London’s East SAMSUNG utilized an indoor version of the PIN. The glass cubes’ visitors were provided with first-hand experiences of the product portfolio and of the SAMSUNG brand.