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Samsung Mapped building projection
Samsung Mapped building projection
We recently completed a project with Samsung and Vancouver’s Brandlive to celebrate the beginning of the Samsung activations at the 2010 Olympic Games. This project involved mapping christmas and winter sports visuals on to the Republic building in Vancouver. For a night the dormant panels of the aluminum facade became animated windows and 3D moving blocks.Using the architectural details of the facade as part of the narrative implemented Samsung content and created several winter sports scenes. The project involved close work with Samsung and Brandlive staff, 3 days of testing with a 10k projector and a mapping process we created that allowed for the animations to me adjusted to the building surface on the fly. For the final day we used a Barco HD 20k projection system and a macbook pro laptop. The un-usually low contrast projection situation ( a lot of ambient light mixed with building surface material) made full 3D illusion difficult, but possible.
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