Natural cosmetics brand Saint Charles opened its third mono-brand store in the city center of Salzburg. Located in a historical building from the 14th century, the focus is on handmade, organic materials illustrating the connection to nature, design and regional craftsmanship.
Founded more than 130 years ago and has its philosophy deeply rooted in the traditional European Medicine. The reduced store design puts the high value of the diverse product range first: Natural materials such as wood and raw steel do justice to the honest look of the brand. In order to show the products in their best light, whitewashed wooden pedestals are arranged against the wall displaying different testers, while articles for sale are arrayed on steel shelves at eye level and close at hand. Two central counters were clad in cracked slip tiles by Matthias Kaiser at the heart of the shop.
Further moveable pedestals displaying special products are placed in the center of the room and can be moved towards the shop windows, for instance while the shop is closed.