Saatchi & Saatchi hired M Moser to consolidate and densify its operations 375 Hudson Street, and to provide a collaborative environment that includes the flair of a creative agency. The firm accomplished this by designing a new space that was edgy, modern, and fitting of their client’s creative brand. Shared conference room and meeting areas were dispersed along the perimeter to provide spaces with acoustical privacy and balance the open floor plan, and the main café space has been located on the west side of the floor at the perimeter windows for sweeping views of the Hudson River. M Moser had the unique opportunity to create a feature branding statement by collaborating closely with the creative director and client team. The ampersand element tells the creative process story through a series of blackened objects, which are the representative of a variety of tools Saatchi uses to create their projects.