Rubner Haus Boutique

Kiens, Italy

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Rubner Haus Boutique

Kiens, Italy

Firm

Guto Biazzetto Creative Studio

Type

Commercial › Office Retail Showroom Shopping Mall

STATUS

Built

YEAR

2020

SIZE

5000 sqft - 10,000 sqft

Designed by the Italian-Brazilian studio Guto Biazzetto Creative Studio, founded by the duo Guto Biazzetto and Carolina Espezim, in Chienes (Bolzano) there is a new space in which to immerse yourself in the choice of materials and finishes for your home: it is Boutique, the new Rubner Haus environment characterized by oak parquet, mossy walls and an imposing staircase. Recently inaugurated, the Rubner Haus Boutique is designed to create a guided tour in the Materioteca, a place of wonders full of sensorial ideas where, guided by expert consultants, evaluate the technical aspects as well as the combinations and concrete solutions in accordance with your own vision. of the home space as an expression of oneself and one's vision of conviviality.
"The concept that inspired us for this space - says Guto Biazzetto, architect of Creative Studio - is a total experience starting from an organic and warm material such as wood, the passion for which the vision of our studio shares with the philosophy Rubner. The space itself is a place of sensorial exploration where the visitor can touch, smell, immerse himself in what will be the materials, scents, colors and finishes of his home ".
"Among the trends we have seen emerging in recent times - says Lorenzo Stevanin, Product Manager & Visual Merchandiser at Rubner Haus - the use of reclaimed wood should be mentioned. Some oak trees fall and lie for years in the woods where they settle under water in stagnant basins like swamps and then be recovered, cut and processed by recreating material boiseries with high-relief and low-relief designs ".
The space is spread over two levels for a total of 550 square meters. The telescope effect of the three windows captures the eyes of the curious towards the interior space. The entrance reinforces the theatricality with a monumental staircase that leads the eye upwards. On the ground floor, to welcome the visitor, the maxi-counter in wood with minimal lines with a luxuriant decorative wall in moss behind it and the Mood area, proposals for coordinated combinations based on the tastes and personality of the visitor. Also on the ground floor, the more conceptual area with a double row of spheres that reproduce in the colors and species the wide choice of wooden wall coverings, the area dedicated to the choice of windows and the various walls with the collect the vast selection of walls, parquet and coverings.
From the museum allure, the exhibition of the bathroom environment, where taps and bathroom fixtures are displayed as if they were in an art gallery.