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ROLLING STONES
ROLLING STONES
Graz, Austria
Finalist, 2014 A+Awards, Commercial - Retail
Project Featured on Jul 11, 2014
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Other Projects by INNOCAD architecture
ROLLING STONES
Graz, Austria
Finalist, 2014 A+Awards, Commercial - Retail
Project Featured on Jul 11, 2014
Firm
Type
STATUS
Built
YEAR
2013
SIZE
3000 sqft - 5000 sqft
BUDGET
Undisclosed
INNOCAD and its multidisciplinary team, consisting of fashion and product designers, sound and media designers, won the Graz Armory “Cannon Room” competition.
The task of creating a new information center for Graz Tourismus and, in synergy with this, an attractive entrance to the Provincial Armory called for an approach transcending architecture alone. The result is a consistent corporate identity combining architecture, media and merchandising aspects.
The “Murnockerl” (cobblestone), a typical stone, is the basic building block of the concept, being a contextual link, a metaphor, a corporate symbol and a form-giving element in one. The result is an award-winning interdisciplinary design example for Graz as UNESCO City of Design.
The task of creating a new information center for Graz Tourismus and, in synergy with this, an attractive entrance to the Provincial Armory called for an approach transcending architecture alone. The result is a consistent corporate identity combining architecture, media and merchandising aspects.
The “Murnockerl” (cobblestone), a typical stone, is the basic building block of the concept, being a contextual link, a metaphor, a corporate symbol and a form-giving element in one. The result is an award-winning interdisciplinary design example for Graz as UNESCO City of Design.
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