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Rolex Boutique Toronto
Rolex Boutique Toronto
Toronto, Canada
Finalist, 2024 A+Awards, Details - Architecture +Stone
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Other Projects by PARTISANS
Rolex Boutique Toronto
Toronto, Canada
Finalist, 2024 A+Awards, Details - Architecture +Stone
Recognized for precision and style, Rolex has joined forces with PARTISANS to open a striking boutique in Toronto. It occupies the ground level of a modernist high-rise along the city’s sought-after shopping strip, Bloor Street.
Aided by cutting-edge digital technologies, the Rolex façade embodies the high precision that has defined Rolex’s timepieces for more than a century. Against the steel of the modernist high-rise, the digitally fabricated limestones–sculpted fluidly–offer a magnetic juxtaposition. Integrated down into the mullions of the storefront, the rhythm of the columns recalls the patterns of a watch’s band links. As the mullions trace down the exterior of the high-rise, they begin to slowly bend into subtle and graceful arcs that capture the essence between the existing structure and the distinctive Rolex geometries.
On the east façade, a CNC parametric composition is etched into the limestone. This composition is produced by an algorithmic design developed in collaboration with computational designer Arturo Tedeschi. The result is a harmonious, innovative play with materials that capture the essence of Rolex’s timeless legacy.
Aided by cutting-edge digital technologies, the Rolex façade embodies the high precision that has defined Rolex’s timepieces for more than a century. Against the steel of the modernist high-rise, the digitally fabricated limestones–sculpted fluidly–offer a magnetic juxtaposition. Integrated down into the mullions of the storefront, the rhythm of the columns recalls the patterns of a watch’s band links. As the mullions trace down the exterior of the high-rise, they begin to slowly bend into subtle and graceful arcs that capture the essence between the existing structure and the distinctive Rolex geometries.
On the east façade, a CNC parametric composition is etched into the limestone. This composition is produced by an algorithmic design developed in collaboration with computational designer Arturo Tedeschi. The result is a harmonious, innovative play with materials that capture the essence of Rolex’s timeless legacy.
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