Layers of Connection
For Roku, the team wanted to create a series of impactful moments across campus speaking to the company’s global presence, its local workforce and the products they offered—and do so in timeless, delightfully simple ways.
One of the most prominent connections on campus is the Sky Bridge. The Sky Bridge, featuring Roku’s screensaver colors, is a branded beacon visible from the street and San Jose Airport. By day, its colors shift with the sun; by night, careful lighting ensures a vibrant glow.
Inside Roku’s Building 2, elevator doors and interiors feature genre-inspired illustrations, offering a preview of themed environments like a sci-fi spaceship, undersea world, or jungle adventure, creating moments of immersive discovery.