The façade tells the Rockpanel story
"It is more than just a façade. it is the showpiece for rockpanel’s unique product. expressive, but without a cacophony of colours and shapes. at the same time reticent. i wanted to make something that would subtly persuade others to use this material.” Architect Luc Nooijen of Architecten aan de Maas on the façade that he designed for the Rockpanel Headquarters in Roermond.
“In order to represent the advantages of Rockpanel in the façade, I went on the hunt for a theme. I found that theme in the Rockpanel production process, during a guided tour of the factories. The first part of the production process really fired up my imagination. The heating and melting of the basalt and then the spinning of the rock wool threads into a woollen blanket. You see the liquid substance fly off the spinning wheels and coagulate into stone threads. A fascinating image that has never left me."
“I symbolised of the heating and spinning in the lamination of the façade. To create tension I gave the uppermost, grey layer an open character. The interaction of light gives the façade a different look at different times of the day. During the day the grey layer is very visible. In the evening the grey merges into the night and the orange layer comes to the fore. The orange symbolises the glowing rock wool threads and is accentuated by the lighting incorporated behind the grey layer. The façade creates a nice contrast between the production halls and the offices. The brick wall, which used to be there hidden behind the facade, contained a few holes that I have emphasised by placing frames around them. From there a real building emerged.”
More information at: http://www.rockpanel.co.uk/references/case+studies/roermond+(nl)+-+rockpanel