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Roche-Bobois Chicago
Roche-Bobois Chicago
222, West Hubbard Street, Chicago, IL, United States
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Other Projects by Hirsch MPG LLC
Roche-Bobois Chicago
222, West Hubbard Street, Chicago, IL, United States
The new showroom for Roche-Bobois, located at 222 West Hubbard
Street in Chicago’s River North Furniture District, is an example of the
synergy which can be created between architecture, product design and marketing,
when each are given equal importance in the design process. A sleek palette of
new materials consisting of frameless glass and polished concrete floors,
contrast intentionally with the heavy timber construction and exposed masonry
and concrete walls of the space. An angled steel and concrete entry stair draws
pedestrians in from the street and up to the main level, while a large opening
in the floor provides views of the Jean Paul Gautier designed furniture
below. A large floating stair in the
center of the store provides access and natural light to the lower level sales
floor. Designed specifically for the display of “Cloud” lights, a double wall
of mullion-less glass surrounds the stair with the lights hanging between them,
turning what would normally be a simple railing into an experience of light,
transparency, shadow and reflection. Glass walls and structural glazed railings
are use throughout to provide an open feel to the design. Floating ceilings at
various levels relate to furniture settings in both size and color, creating a
sense of space and providing for the display of the Roche-Bobois line of wall
fabrics. Lighting, signage and graphics have been incorporated into the design
to emphasize the Roche-Bobois brand and the furniture lines represented.
Street in Chicago’s River North Furniture District, is an example of the
synergy which can be created between architecture, product design and marketing,
when each are given equal importance in the design process. A sleek palette of
new materials consisting of frameless glass and polished concrete floors,
contrast intentionally with the heavy timber construction and exposed masonry
and concrete walls of the space. An angled steel and concrete entry stair draws
pedestrians in from the street and up to the main level, while a large opening
in the floor provides views of the Jean Paul Gautier designed furniture
below. A large floating stair in the
center of the store provides access and natural light to the lower level sales
floor. Designed specifically for the display of “Cloud” lights, a double wall
of mullion-less glass surrounds the stair with the lights hanging between them,
turning what would normally be a simple railing into an experience of light,
transparency, shadow and reflection. Glass walls and structural glazed railings
are use throughout to provide an open feel to the design. Floating ceilings at
various levels relate to furniture settings in both size and color, creating a
sense of space and providing for the display of the Roche-Bobois line of wall
fabrics. Lighting, signage and graphics have been incorporated into the design
to emphasize the Roche-Bobois brand and the furniture lines represented.
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