This project investigates the creation of an
authentic but innovative vacation resort for German tourists without
challenging clients’ demands for “European standards” in Agadir, Morocco.
Complicating the task is the fact that
Agadir is the least “Moroccan” city in Morocco. The strategy developed
is three-fold. First, insert a sensual, exotic, and innovative interpretation
of a Moroccan atmosphere. Second, apply pioneering activities and create a new
holistic and transformative experience. Third, reinvent social interaction and
strengthen the human factor.