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Robinson Agadir
Robinson Agadir
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Robinson Agadir
Firm
Type
This project investigates the creation of an
authentic but innovative vacation resort for German tourists without
challenging clients’ demands for “European standards” in Agadir, Morocco.
Complicating the task is the fact that
Agadir is the least “Moroccan” city in Morocco. The strategy developed
is three-fold. First, insert a sensual, exotic, and innovative interpretation
of a Moroccan atmosphere. Second, apply pioneering activities and create a new
holistic and transformative experience. Third, reinvent social interaction and
strengthen the human factor.
(Details confidential)
authentic but innovative vacation resort for German tourists without
challenging clients’ demands for “European standards” in Agadir, Morocco.
Complicating the task is the fact that
Agadir is the least “Moroccan” city in Morocco. The strategy developed
is three-fold. First, insert a sensual, exotic, and innovative interpretation
of a Moroccan atmosphere. Second, apply pioneering activities and create a new
holistic and transformative experience. Third, reinvent social interaction and
strengthen the human factor.
(Details confidential)
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