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Road Rage Museum
Road Rage Museum
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Road Rage Museum
Firm
Traditional museums are stoic
institutions designed to primarily appeal to the contemplative part of the
subconscious. Adrenaline has never
been an important neurotransmitter to exploit. But the recent trend of high-speed internet allowing for
massive amounts of data to be viewed instantly has transformed the classic
museum structure. For the Road Rage museum, a private collection of 100
high-end supercars, Tronic decided to explore adrenaline as the primary vehicle
for attracting patrons.
The
virtual museum is situated within a virtual city, its sleek futuristic
architecture evoking an aerodynamic feel akin to a sports car. The museum’s
scale is closely related to the real world, preserving an authentic experience. Patrons could explore the museum as virtual
avatars. The interaction is very energetic, as seen in the museum’s high-tech
retrieval system akin to spinning helicopter blades. As the blades rotate the
patron’s car of choice is transported through a futuristic assembly line to the
virtual display. The patron is then free to interact with the car from every
angle. The excitement that exploration of the museum evokes is unparallel to
its real world counterparts, channeling adrenalin to its patrons in an original
and fantastic way.
institutions designed to primarily appeal to the contemplative part of the
subconscious. Adrenaline has never
been an important neurotransmitter to exploit. But the recent trend of high-speed internet allowing for
massive amounts of data to be viewed instantly has transformed the classic
museum structure. For the Road Rage museum, a private collection of 100
high-end supercars, Tronic decided to explore adrenaline as the primary vehicle
for attracting patrons.
The
virtual museum is situated within a virtual city, its sleek futuristic
architecture evoking an aerodynamic feel akin to a sports car. The museum’s
scale is closely related to the real world, preserving an authentic experience. Patrons could explore the museum as virtual
avatars. The interaction is very energetic, as seen in the museum’s high-tech
retrieval system akin to spinning helicopter blades. As the blades rotate the
patron’s car of choice is transported through a futuristic assembly line to the
virtual display. The patron is then free to interact with the car from every
angle. The excitement that exploration of the museum evokes is unparallel to
its real world counterparts, channeling adrenalin to its patrons in an original
and fantastic way.
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