Another challenge for Rico is a new salon placed inside a shopping center in order to attract new customers to an unusual location.
This location, the reduced spaces and the contained budget have all contributed to the concept of the new salon.
Rational cuts, determined contrasts and a brazen design (besides the now famous professionalism of Rico) have made a strong impact and a powerful communication much to render Rico On Hair! one of the most visited hairdressers in the city.
