High-end design, not only for royals
Rich & Royal belongs to the big achievers in Germany’s brand landscape. Founded in 2006 and since then unstoppable: Rich & Royal. The goal of this fashion’s label is to transport a positive attitude through its design. New trends are hereby mixed with a dash of glamour.
The first flagship store of this brand was designed by the architectural office blocher partners in 2014. And many others followed, like the shop in shop systems in Berlin and Hamburg or trade fair stands in Amsterdam and Paris. Now, the architects created the new 90 m2 flagship store in the new Dorotheenquartier in downtown Stuttgart.
This store embodies the development of Rich & Royal over the years: The design is younger and lighter to appeal to young women between 20 and 45. The perfect background consists of marble and materials like patinated steel – thus, the luxury of the brand is strengthened. A vintage element is added with the structured floor in a concrete look. With the installation of two interlocking metal grids that are festooned with hanging lamps offer uniqueness to the entrance and checkout area.
Read more about this project:
https://blocherpartners.com/en/projects/retail-consulting/rich-royal-stuttgart