A contemporary home builder was looking to create the brand image and marketing materials for his new construction company RGB Group. The company consists of craftspeople who execute high quality, challenging and sustainable projects. The response was a unique, direct and iconic solution that expresses the collaborative process of construction as the assemblage of parts and people. The RGB Group logo articulates the concept of collaboration into a field of pixels that merge to form the symbolic unit of shelter - a home. The work includes a full website, postcard announcing the start of the company, two pages of letterhead, business cards, envelope, mailing labels, marketing brochure and T-shirt.