This exciting project is the revival of Hyderabad's beloved ice-cream parlor, Melting Moments. The brief called for a 50s "chock'lit shoppe" inspired interior, which was reinterpreted by way of tweaking design elements to create the graphic language, that's almost utopian. The constrained area and busy, kitschy, surrounding context lend perspective and contrast to the space, and the entire building facade and frontage become a part of the finished space, with repetitive motifs binding the entire design.
Architecture, interior design, branding and execution were all done by DesignAware.