Concept: LandmArch.
3D design: UCADP
Year: 2016
Location: Greece
title: Holographic Technology & Heritage
concept: LandmArch. Landscape Architecture
www.landmarch.gr
3d design: UCADP
location: Greece
year: 2016
DESCRIPTION
"Embodiment is the very basis of experience" - Nick Crossley
WHY IS IT IMPORTANT?
In LandmArch. we think that the interaction between the built environment, as it will be perceived in the near future through holographic technology, and people, is the key to a new kind of social behavior.
An important task of office is to forecast a new type of landscape that will lie between reality and optic illusion and create a new dialogue between past and present, where people can move between this specific landscape and cherish this new experience "doogle-free". Our aim is, soon, to transform this idea from science fiction to science fact.
This landscape can be part of the existing heritage of a place, in order to create a task between the "old" and the "new". Using as a medium contemporary technologies, such as the use of three-dimensional holograms* in portions of monuments that has been destroyed or stolen so that we can restore digitally their complete, original image, we can already foresee what we call "the revision of archaeological sites".
The three-dimensional technology, as a volume-image, will correspond to the initial state of the monuments, which has been split up by the passing of time, so that the visitor will be able to move between a semi natural - semi dreamy landscape, where the boundaries of both material and immaterial world will correlate.
The idea of this new interactive relationship between people and the landscape, in real time and space, is something extremely innovative regarding the new perception of the world, which is under constant change and redefinition, as technological evolution moves constantly on and on.
*The term 'hologram' is derived from two Greek words 'holos' meaning whole or complete and 'graphos 'meaning an image. The term therefore describes a recorded image which is complete, in that it shows the whole volumetric space of the object or image, as opposed to a conventional picture, painting or photograph which displays an object from a single viewpoint.
Embracing the use of Arts and contemporary technology, we aim to reveal a new, interactive and creative relationship between people and their environment, taking always into consideration the importance of the "genius loci".
ABOUT VR TECHNOLOGY:
Here’s how Morgan Housel, writing in Time magazine, outlines the typical way people respond to life-altering inventions:
1. I’ve never heard of it.
2. I’ve heard of it but don’t understand it.
3. I understand it, but I don’t see how it’s useful.
4. I see how it could be fun for rich people, but not me.
5. I use it, but it’s just a toy.
6. It’s becoming more useful for me.
7. I use it all the time.
8. I could not imagine life without it.
9. Seriously, people lived without it?
“Right now, it’s a fantastic time to be an original creator, an original voice."
"These early adopters picking up these platforms want fresh, original stuff. They’re much more exploratory than the more mature users that will hopefully come in the next several years.”
"We often say an image is worth a thousand words, but imagine what pure immersion can be worth?"
— Sam Applebee - Kickpush
What's most interesting about such a huge platform shift like VR is its potential to be a part of everything. It's not just about the big experience.